A brief guide to Software as a Service marketing
Bessemer’s Top 10 Laws for Being “SaaS-y” Rule # 8 states “By definition, your sales prospects are online - Savvy online marketing is a core competence (sometimes the only one) of every successful SaaS business. “
(BTW, read the other laws as well - we will have another post on interpreting the other laws soon)
SaaS vendors [...]
