A great article by Treb Ryan of Opsource. Print it and put it up on your tackboard.
Most software companies think on-demand applications are a replacement for traditional business software.
They couldn’t be more wrong.
Sure, these software-as-a-service (SaaS) applications are sold as a service and paid for per-transaction, but they are developed, sold and delivered in the [...]
Guest post by Patrick Jobin of StoragePipe
When talking about the benefits of SaaS, the conversation usually revolves around TCO savings, improved security & convenience, or new features & capabilities.
But there is another major SaaS benefit that often gets overlooked.
The recent Gulf oil spill has raised renewed awareness for the environment. People are now thinking harder [...]
I have seen various reasons. Some of them are:
1. Security - I cannot put my data on your servers.
2. Education/ Awareness - I don’t know what SaaS is. (this is changing very fast)
3. Can’t believe it - Can SaaS be so inexpensive? I am used to paying a lot for software.
4. Need personalized support - [...]
Take a daily count on…
1. Number of unique visitors
2. Number of free/trial signups
3. Number of new paid conversions
4. Number of upgrades to new plans
5. Number of downgrades to paying plans
6. Number of cancellations
7. Number and type of support tickets
Call this your business ‘pulse’…
Running a SaaS business gets us thinking too much about automating things, increasing visitors to our site or managing our conversion funnel etc. that we sometimes forget that people are actually purchasing our services. Let it be known that human beings are inherently social. They want to connect with people, services and the brands they [...]
