Archive for the ‘saas’ Category

2 ingredients of a successful SaaS application

1. Easy to use - people should be able to signup and use the tool within minutes. Navigating around the tool and learning how things work should be self-service.
2. Robust  - the SaaS application should be power-packed with elegant features that people can take advantage of when they learn the basics.
People love features (think cellphones) [...]

How to price a SaaS application?

A good article on various options for SaaS pricing and a list of infrastructure options for your SaaS business…
Software As A Service has become widely accepted and is a popular choice among businesses. Businesses consuming SaaS applications favour the low upfront cost and zero infrastructure headaches. Also, SaaS applications being deployed online have the advantage [...]

SaaS Top 10 Dos and Don’ts (by Chaotic Flow)

Excellent read on what a SaaS entrepreneur must think through before launching…

View more documents from ChaoticFlow.

How to calculate churn rate?

Churn rate is the rate at which your customers are leaving every month. A high churn rate means that your customers are not satisfied with your product - this could be for various reasons (bugs, lack of features, performance, customer services etc.). Before you spend a lot of money on marketing you need to know [...]

Is your funnel leaking?

“A small leak can sink a great ship.”
Benjamin Franklin
This post has been inspired by my recent email conversations with David Skok of Matrix Partners. He runs an amazing SaaS blog for entrepreneurs called http://www.forentrepreneurs.com/. A must read!
To have a successful SaaS business, you need to have a leak-proof funnel. As you spend money on marketing [...]