Running a SaaS business gets us thinking too much about automating things, increasing visitors to our site or managing our conversion funnel etc. that we sometimes forget that people are actually purchasing our services. Let it be known that human beings are inherently social. They want to connect with people, services and the brands they [...]
Do you know how valuable are your customers? If you have 3 pricing plans (lets say bronze, silver, gold) you should not only calculate the churn rate on each individual plans but also keep a track of the time customers stay on the plan and the average you earn throughout their lifetime from being your [...]
…converting existing software to web-based.
It is the entire web experience you are going to give your customers from coming to your site, trying out your app, paying for it and interacting with your company for support, help, referrals etc. If you consider yourself a SaaS provider, what you really need to focus on is the [...]
Here is a quick checklist (in no particular order) on some of the things people are going to look for in your SaaS application:
Easy signup
Matches current and future feature requirements
Comparison with competitors
Pricing
Ease of use
Support options
Online demos and help pages
Company information
Security information
Social mentions and users reviews via blogs, twitter, facebook
Integration with other software/apps
Videos (marketing as well [...]
Good article by Sinclair Schuller of Apprenda for GigaOm. Here, he outlines what it takes to be a serious SaaS player. It is more than just putting out a web application out there. Read on…
The growth of the cloud community and the appetite for cloud-based software options over the past few years has been remarkable, although not [...]
