Churn rate is the rate at which your customers are leaving every month. A high churn rate means that your customers are not satisfied with your product - this could be for various reasons (bugs, lack of features, performance, customer services etc.). Before you spend a lot of money on marketing you need to know [...]
“A small leak can sink a great ship.”
Benjamin Franklin
This post has been inspired by my recent email conversations with David Skok of Matrix Partners. He runs an amazing SaaS blog for entrepreneurs called http://www.forentrepreneurs.com/. A must read!
To have a successful SaaS business, you need to have a leak-proof funnel. As you spend money on marketing [...]
If you are selling SaaS to customers, why not walk the talk and use SaaS tools for your own business? Here is a good article showing simple things you can automate when starting out…
Are you on Cloud 9?
via PrudentCloud.com
Startups are a rage in emerging economies. Look at India, China or Brazil, you will find hundreds [...]
I came across this interesting discussion happening on LinkedIn about how SaaS vendors can measure whether their customer service is successful or not?
One metric mentioned is that every user of your service is a potential user needing support.
So if a small amount of your users are actually asking for support and this ratio of users [...]
Interesting to hear that Jive Software has avoided SaaS and have gone to offer a Private/Public Cloud for their Jive Express software (read here).
A Private cloud could be a good sell to enterprises whose primary concern is about ’security’ and ‘privacy’ but that does not mean that larger companies will not use SaaS. In fact, [...]
