Author Archive

How to calculate lifetime value of your customers?

Do you know how valuable are your customers? If you have 3 pricing plans (lets say bronze, silver, gold) you should not only calculate the churn rate on each individual plans but also keep a track of the time customers stay on the plan and the average you earn throughout their lifetime from being your [...]

SaaS is not…

…converting existing software to web-based.
It is the entire web experience you are going to give your customers from coming to your site, trying out your app, paying for it and interacting with your company for support, help, referrals etc. If you consider yourself a SaaS provider, what you really need to focus on is the [...]

Checklist - What do people look for in your SaaS app?

Here is a quick checklist (in no particular order) on some of the things people are going to look for in your SaaS application:
Easy signup
Matches current and future feature requirements
Comparison with competitors
Pricing
Ease of use
Support options
Online demos and help pages
Company information
Security information
Social mentions and users reviews via blogs, twitter, facebook
Integration with other software/apps
Videos (marketing as well [...]

2 ingredients of a successful SaaS application

1. Easy to use - people should be able to signup and use the tool within minutes. Navigating around the tool and learning how things work should be self-service.
2. Robust  - the SaaS application should be power-packed with elegant features that people can take advantage of when they learn the basics.
People love features (think cellphones) [...]

How to price a SaaS application?

A good article on various options for SaaS pricing and a list of infrastructure options for your SaaS business…
Software As A Service has become widely accepted and is a popular choice among businesses. Businesses consuming SaaS applications favour the low upfront cost and zero infrastructure headaches. Also, SaaS applications being deployed online have the advantage [...]