Author Archive

The Environmental Benefits of SaaS

Guest post by Patrick Jobin of StoragePipe

When talking about the benefits of SaaS, the conversation usually revolves around TCO savings, improved security & convenience, or new features & capabilities.
But there is another major SaaS benefit that often gets overlooked.
The recent Gulf oil spill has raised renewed awareness for the environment. People are now thinking harder [...]

A brief guide to Software as a Service marketing

Bessemer’s Top 10 Laws for Being “SaaS-y” Rule # 8 states “By definition, your sales prospects are online - Savvy online marketing is a core competence (sometimes the only one) of every successful SaaS business. “
(BTW, read the other laws as well - we will have another post on interpreting the other laws soon)
SaaS vendors [...]

How do you price your SaaS offering?

Last year when we were launching DeskAway we were in a dilemma of sorts - should we price the service per user per month or should we price is per account per month? We wanted our pricing strategy to be very competitive and not come in the way of user adoption. Being a collaborative service, [...]

SaaS moves to enterprise as Workday wins 200,000 users

According to InformationWeek, “On-demand software startup Workday has clinched its biggest deal yet — and the largest known in the software industry — to provide an electronics company with a human-capital management software service for 200,000 employees. It’s the strongest proof yet that large companies have started to embrace the software-as-a-service delivery model.”
This is pretty [...]

SaaS 101

SaaS is a new model of how software is delivered. SaaS refers to software that is accessed via a web browser and is paid on a subscription basis (monthly or yearly). Different from the traditional model where a customer buys a license to software and assumes ownership for its maintenance and installation, SaaS presents significant [...]