SaaS Vendors - Know Your Market
Ben Yoskovitz , Co-Founder of Standout Jobs discusses some very interesting points when starting a SaaS/Enterprise business. You can read the entire article here. From knowing your customer, training, customer support, your perception in the market, marketing/ distribution and knowing your customer’s buying habits.
Whether running a SaaS or a brick and mortar business, the fundamentals of “running a business” still remain the same - KNOWING YOUR CUSTOMER. What kicks in a SaaS business is the high level of web-saviness of the customer and how you can leverage that for your marketing and customer support needs.
