Starting a SaaS business? Here are 10 things you will need to dive into.
1. Monthly Recurring Revenue (MRR) is your golden ticket. This is going to drive your business. Learn how to increase MRR and decrease churn (people who drop out month to month).
2. Analytics & Numbers
- Visitor/ Customer Analytics & Sales Funnel
- Number of Visitors to my site
- % of Free Signups
- % of Conversions
- % of Active Users
- % Churn
- Visitor Acquisition Cost (VAC)
- Trial Customer Acquisition Cost (TCAC)
- Customer Acquisition Cost (CAC)
- Average Revenue Per User (ARPU)
- Customer Lifetime Term & Value
- Cost of serving a customer
3. Tracking which marketing channel is valuable and giving you the most paid conversions.
4. Agile Development - quick monthly updates of the code base.
5. Knowing your target market from ground up. See what problem you are solving, who will use your service and then estimate the size of the market.
6. How will you serve your customers through the different customer service channels?
7. Hosting, Data centers & Security.
8. Your free trial strategy.
9. Pricing - pay per user per month or pay per account.
10. USP - There are so many services online. Why is your service the purple cow?
Hey,
Just happened to know that you’ve started this blog now. I’ve been using Deskaway ever since you guys started and i have been very impressed by your constant dedication to innovation.
I think DeskAway - with a few more invoicing and CRM functionalities could be the most powerful tool in the market for a long long long time. You guys could give the big guns a run for their money. You make our country proud.
You make some excellent points in this article