Archive for September, 2008

Customer Service + SaaS

With SaaS, customer truly is the king again. SaaS is a recurring revenue model and hence the vendor needs to make sure that the software, features, support, server etc. is running smoothly from month to month. The vendor is judged on a day to day basis. Each interaction with the customer is crucial and the [...]

Going SaaS? The pros & cons

Different from the traditional model where a customer buys a license to software and assumes ownership for its maintenance and installation, SaaS apps are entirely consumed on the Internet with a web browser. Here is a quick cheat sheet on whether your business should go SaaS or not.
Pros
1. Cost-effective, faster implementation - most SaaS apps [...]

A brief guide to Software as a Service marketing

Bessemer’s Top 10 Laws for Being “SaaS-y” Rule # 8 states “By definition, your sales prospects are online - Savvy online marketing is a core competence (sometimes the only one) of every successful SaaS business. “
(BTW, read the other laws as well - we will have another post on interpreting the other laws soon)
SaaS vendors [...]

How do you price your SaaS offering?

Last year when we were launching DeskAway we were in a dilemma of sorts - should we price the service per user per month or should we price is per account per month? We wanted our pricing strategy to be very competitive and not come in the way of user adoption. Being a collaborative service, [...]